Over the weekend I found out about this amazing event on the west coast:  Cupcake Camp.  Ariel Waldman organized the first camp this past spring in San Francisco and is in the process of organizing the second for this December.  It got me thinking that although foodies gather in NYC regularly to eat out and try all the cupcake places, including Magnolia, Crumbs, Buttercup, Cupcake cafe, etc…, it would be even more fun to have a camp.  Camp would be about learning different techniques, the effects of different ingredients and of course eat lots of yummy cupcake varieties.

I am not really sure how to go about this, but before I start any planning, are there any people in NYC that would be interested?  If so, send me a note either via twitter or comment here.  I bet I can talk to my old alma mater and see if they’d be interested in helping out.  If not, there are some fun people that I graduated the pastry program with that would love this.  

Although this is slightly premature, I am very excited about the idea!  If you are too, let me know!

At the end of last week, I was instructed by the SVP of Marketing, my client, to find a way to cut at least 15% of their SEM budget without risking too much revenue.  After slicing and dicing all the numbers and looking at the twenty different portfolios with thousands of keywords in each, we (me and webmetro) could only find 7.5% to cut.  I knew this wasn’t acceptable, but presented the findings and was of course told to find another way.  So back to the drawing board it was. Read the rest of this entry »