Whenever I look at the statistics for this site, I am always surprised by the amount of traffic I get from queries that include the word “chocolate” or “recipe”.  I shouldn’t be surprised because I have done some work in search engine optimization and the fact that the word “chocolate” is in every page title and is part of every URL makes the search engines think this site is all about chocolate.

So, instead of fighting to rank on other topics and inflating my bounce rate because I don’t talk enough about chocolate goodies, I have decided to convert this into a baking blog.  I have asked some of my fellow classmates from pastry school to help contribute and hope to begin this week.  For those of you that actually want to hear me rant about other stuff, I am going to launch jordansalvit.com over the next week as well.

I am very excited about this change and hope you are too!  Yay for more pastries and chocolate goodies!

Since I came back from vacation in September, I have had a very hard time getting back into blogging.  I have taken up twitter in the meantime, which has occupied more time than I ever imagined, but blogging and micro-blogging are very different.  Until now, every time I blogged I felt that I needed to have a position and a wel thought out argument about an article I read, a site I saw or an idea that I wanted to rant about.  I am starting to think that I was very wrong and didn’t truly get the idea of blogging, which is why I found it so hard to write something every week.

I now think that blogging is about being part of the conversation: the conversation of the web.   It should be an extension of what I micro-blog about and give me and my followers a larger space to converse.

Any thoughts?