Chocolate Cubed

Whenever I look at the statistics for this site, I am always surprised by the amount of traffic I get from queries that include the word “chocolate” or “recipe”.  I shouldn’t be surprised because I have done some work in search engine optimization and the fact that the word “chocolate” is in every page title and is part of every URL makes the search engines think this site is all about chocolate.

So, instead of fighting to rank on other topics and inflating my bounce rate because I don’t talk enough about chocolate goodies, I have decided to convert this into a baking blog.  I have asked some of my fellow classmates from pastry school to help contribute and hope to begin this week.  For those of you that actually want to hear me rant about other stuff, I am going to launch jordansalvit.com over the next week as well.

I am very excited about this change and hope you are too!  Yay for more pastries and chocolate goodies!