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	<title>Chocolate Cubed &#187; chocolate</title>
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	<description>Pastry recipes and baking tips from a group of trained pastry professionals.</description>
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		<title>More Pastry and Chocolate Goodies to Come!</title>
		<link>http://chocolatecubed.com/2009/announcements/more-pastry-and-chocolate-goodies-to-come/</link>
		<comments>http://chocolatecubed.com/2009/announcements/more-pastry-and-chocolate-goodies-to-come/#comments</comments>
		<pubDate>Thu, 08 Jan 2009 01:57:20 +0000</pubDate>
		<dc:creator>Jordan Salvit</dc:creator>
				<category><![CDATA[Announcements]]></category>
		<category><![CDATA[blogging]]></category>
		<category><![CDATA[chocolate]]></category>
		<category><![CDATA[pastry]]></category>

		<guid isPermaLink="false">http://chocolatecubed.com/?p=94</guid>
		<description><![CDATA[Whenever I look at the statistics for this site, I am always surprised by the amount of traffic I get from queries that include the word &#8220;chocolate&#8221; or &#8220;recipe&#8221;.  I shouldn&#8217;t be surprised because I have done some work in search engine optimization and the fact that the word &#8220;chocolate&#8221; is in every page title [...]]]></description>
			<content:encoded><![CDATA[<p>Whenever I look at the statistics for this site, I am always surprised by the amount of traffic I get from queries that include the word &#8220;chocolate&#8221; or &#8220;recipe&#8221;.  I shouldn&#8217;t be surprised because I have done some work in search engine optimization and the fact that the word &#8220;chocolate&#8221; is in every page title and is part of every URL makes the search engines think this site is all about chocolate.</p>
<p>So, instead of fighting to rank on other topics and inflating my bounce rate because I don&#8217;t talk enough about chocolate goodies, I have decided to convert this into a baking blog.  I have asked some of my fellow classmates from <a href="http://www.frenchculinaryinstitute.com/">pastry school</a> to help contribute and hope to begin this week.  For those of you that actually want to hear me rant about other stuff, I am going to launch <a href="http://jordansalvit.com">jordansalvit.com</a> over the next week as well.</p>
<p>I am very excited about this change and hope you are too!  Yay for more pastries and chocolate goodies!</p>
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