Lord of the Memes
Posted in Original on 08/09/2008 10:56 pm by Jordan SalvitYesterday David Brooks wrote a very funny op-ed piece in the NY Times that I wanted to share. The piece is titled “Lord of the Memes” and is a great satirical piece about our culture and the general need for people to be part of the “in” crowd or doing the “cool” thing. His last paragraph really defines “cool” in today’s society. Brooks says that the goal is to be an early adopter and an early discarder.
I really loved the article because as a kid everyone wants to be in the hottest crowd, but then during college I assumed I grew out of it. In truth, I haven’t. In the beginning of April I bought a MacBook Air thinking it is time to become a mac user and also buy the lightest one they were selling. According to Brooks, I am just trying to be cool and become an early adopter of one of the hottest new toys on the market. Now the question is can I afford to be an early discarder?