This morning’s NYTimes business section had an article by Janet Rae-Dupree about the people and companies trying to get tax credits for innovation, because innovation creates jobs.  I wholeheartedly agree and want to mention a couple of examples.  Yahoo!, Google, Intel, Apple and Pfizer are just a few of the many examples of companies that created hundreds of thousands of jobs by innovating.  Google’s success generated almost 20,000 jobs according to WikiHow and that is not including all the peripheral Google-related jobs.  The SEM business took a whole new twist when Google launched adwords and its auction model.  SEO is now a full-time job for many people and that is because search engines now drive businesses.  

Joseph Stiglitz was quoted in the article as saying all our bailouts are focusing on the past, not the future.  Will throwing money at corporations for innovation work?  or should the government be investing in small businesses?  I am not sure either will work effectively.  This is a little farfetched, but what about making all college graduates publish at least 1 academic paper before graduating?  This would show them the power of creating new ideas and the validity of peer review.  I am not sure it would create jobs, but it would certainly make our society one of thinkers and creators, two ingredients for innovation.

As 2008 comes to a close everyone is talking about what is next.  What is going to define 2009?  Is it going to be a new widget?  a new phone? Will Apple come out with a new device that is all the rage?  Will Dell win back its share of the laptop market?  Is Obama going to change the world?  The fact that everyone is talking about it and is excited about something new is exciting in and of itself.  To me, this means our creativity is firing and innovation is abound. 

As a marketer, I read David Mullen’s 5 PR Predictions and think he has some great points.  I want to focus on his point about measuring people.  I agree with David that we will start measuring people instead of impressions, but I think it will go a lot further than that.  I don’t think the economy is turning around so quickly, which will cause companies to be very “bottom line centric”.  Companies will want to show how their investment in Web 2.0 has paid off and that will mean qualifying the active users/visitors.  It will mean developing ways to report how effective social networking tools are, like managing a twitter account.  Yes, twitter allows the company to talk to it’s customers one-to-one, but did that person buy something?  Did they click on an ad?  Did they refer someone?  How long did the cycle take? 

I think 2009 is going to be the year of the number crunchers and web analysts.  Maybe it is time to take a statistics refresher course.

I was talking to a colleague at my client’s office last week about office culture when she mentioned this month’s feature article from the Harvard Business Review.  The article is titled “How Pixar Fosters Collective Creativity” and was written by Ed Catmull, the cofounder of Pixar and the president of Pixar and Disney Animation Studios.  The article chronicles the successful steps they took to set up their community and the issues they had along the way.  

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