Chocolate Cubed

A couple of weeks ago, I was sitting in a meeting at my client’s office discussing their different marketing campaigns and how they support each other.  During this conversation, the CEO used the phrase “Scientific Marketing” to describe how we were trying to analyze the different customer segments and market them more efficiently.   I immediately took note of the phrase and moved on, but I have been thinking about it since.  Is scientific marketing like marketing psychology? is it just another name for behavioral targeting?  should the privacy advocate in me be afraid of it?   Read the rest of this entry »

In this month’s AI Magazine there is an article titled “The voice of the Turtle: Whatever Happened to AI?” by Doug Lenat.  Doug lists what he calls the top 12 reasons why AI hasn’t taken off to its fullest potential and where many already expected it to be by now.  I am not going to address all his 12 points, I am going to focus on one:  The Media and the Arts.

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