Chocolate Cubed

This morning’s Editorial Notebook in the NY Times had a piece by Lawrence Downes titled A Disappointing Truth.  It seems I am not the only one thinking about the effects of marketing on worldly matters.  In my post last, I referred to Al Gore’s work and marketing efforts as positive and helpful to the cause.  Downes takes a more critical look and says that they are doing a poor job at marketing the cause.  Downes makes a good point, saying that we need new ideas and need to bring more of the best faces and thinkers together in a room to help.  He even made reference to the Axe body spray marketers, hoping they would run the campaign.  

For the climate issues, I think we should have the people who created the Truth campaigns do it.  They have been successfully riding a very fine line with their campaigns.  They are all witty, educational and make people aware of the hazards of smoking cigarettes, marijuana and doing drugs.  

On the other hand, for AI I would love the Axe or even the Mac marketers working on our cause.  They could make it sexy and cool and then all the kids would want to be working on it!