SEM Strategy for Slimming Down in a Tight Economy
Posted in Original on 11/02/2008 05:21 pm by Jordan SalvitAt the end of last week, I was instructed by the SVP of Marketing, my client, to find a way to cut at least 15% of their SEM budget without risking too much revenue. After slicing and dicing all the numbers and looking at the twenty different portfolios with thousands of keywords in each, we (me and webmetro) could only find 7.5% to cut. I knew this wasn’t acceptable, but presented the findings and was of course told to find another way. So back to the drawing board it was. Read the rest of this entry »