Chocolate Cubed » twitter http://chocolatecubed.com Pastry recipes and baking tips from a group of trained pastry professionals. Tue, 13 Jan 2009 06:25:04 +0000 en hourly 1 http://wordpress.org/?v=3.0.1 A Marketer’s Worst Nightmare: Setting Expectations too High http://chocolatecubed.com/2009/original/a-marketers-worst-nightmare-setting-expectations-too-high/ http://chocolatecubed.com/2009/original/a-marketers-worst-nightmare-setting-expectations-too-high/#comments Fri, 02 Jan 2009 06:26:23 +0000 Jordan Salvit http://chocolatecubed.com/?p=83 Since President-Elect Obama was voted into office in November, I have seen people counting the days till January 20th, 2009, Inauguration Day.  There is a hope that on the 20th the world will change.  The economy will be better.  U.S. relations with the world powers will be better.  Everything will be better because President G W Bush will be out of office.  This  seems ludicrous to me.  Is this a result of the marketing genius that got Obama elected?  Is “Change We Can Believe In” going to be a let down?  I am hopeful that Obama will change the way government operates, but it cannot happen within the first 100 days.  

This got me thinking about marketing an unproven product.  Setting expectations too high could cause a huge backlash that could ruin a company or product.  Nowadays with twitter and ratings sites like yelp, a set of unhappy customers all responding to good marketing is hard to bounce back from.  Any tips to manage those expectations from the start without losing market share?  What about ways of fixing a fiasco?

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]]> http://chocolatecubed.com/2009/original/a-marketers-worst-nightmare-setting-expectations-too-high/feed/ 0 Blogging is Hard Work http://chocolatecubed.com/2008/original/blogging-is-hard-work/ http://chocolatecubed.com/2008/original/blogging-is-hard-work/#comments Sat, 27 Dec 2008 01:34:31 +0000 Jordan Salvit http://chocolatecubed.com/?p=77 Since I came back from vacation in September, I have had a very hard time getting back into blogging.  I have taken up twitter in the meantime, which has occupied more time than I ever imagined, but blogging and micro-blogging are very different.  Until now, every time I blogged I felt that I needed to have a position and a wel thought out argument about an article I read, a site I saw or an idea that I wanted to rant about.  I am starting to think that I was very wrong and didn’t truly get the idea of blogging, which is why I found it so hard to write something every week.

I now think that blogging is about being part of the conversation: the conversation of the web.   It should be an extension of what I micro-blog about and give me and my followers a larger space to converse.

Any thoughts?

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